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CNBC’S RATINGS SOAR ON TURBULENT RATINGS FOR NETS

August 15, 2011 by · Leave a Comment 

Like the Weather Channel during a storm, CNBC, the financial news channel, has seen a surge in viewers during the turbulent ups and downs of the market in recent weeks. The New York Times observed on Sunday that during the first two weeks August, CNBC’s audience averaged 378,000, during the market hours of 9:30 a.m. to 4:00 p.m., up from 224,000 the previous month. Fox Business averaged 107,000 during the same programming period. Despite its dominance, CNBC declined to discuss the numbers, noting that they reflect only in-home viewing and that many of its viewers watch the channel in offices or in places like airport lounges.