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August 6, 2011 by · Leave a Comment 

How much of a rise will 20th Century Fox’s Rise of the Planet of the Apes give the box office? Not an especially big one, according to box-office forecasters, who were notably way off in their calculations last week, when they predicted that Universal’s Cowboys & Aliens would do much more business than it did and that Sony/Columbia’s The Smurfs would do much less business than it did. They figure that this weekend, the Apes prequel will do around $30-35 million in business, while the latest gross-out comedy, Universal’s The Change-Up, will bag about $10-15 million. The big question is which movie will come in at No. 2? Cowboys & Aliens will be hoping for strong word-of-mouth to keep it from shedding a big share of its original take. On the other hand The Smurfs has been enjoying terrific midweek business, coming in well ahead of Cowboys every day of the week.

Daily Variety reported on its website today (Saturday) that the Planet of the Apes prequel grossed $19.5 million on Friday and is expected to double that figure through Sunday.