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November 22, 2011 by · Leave a Comment 

After last year’s worst ratings ever, producers of the American Music Awards on ABC attempted to boost them this year by turning the awards presentation into more of a musical/variety show. It didn’t work. The Sunday-night preshow (“Countdown to the American Music Awards”) attracted just 4.4 million total viewers. The actual awards show itself (with Taylor Swift as the big winner) averaged 12 million viewers, about the same number who tuned in a year ago. By contrast, NBC’s pre-Sunday Night Football show, Football Night in America, averaged 10.2 million viewers while the game itself, featuring the Philadelphia Eagles and the New York Giants, averaged 17.5 million viewers (down about 10 percent versus the previous week.) Earlier in the evening a football overrun on CBS drew 19.1 million viewers and helped boost ratings for 60 Minutes, which followed, to 13.9 million viewers. And Univision’s three-hour series finale of its dance contest ┬íMira Quién Baila! (Look Who’s Dancing!) garnered 9.2 million viewers.