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November 18, 2011 by · Leave a Comment 

Nothing in films — not even Avatar — nothing in television — not even the Super Bowl — has earned as much money so quickly as Activision’s latest Call of Duty video game, which has grossed more than $775 million after five days at retailers. And while the game, which has an MSRP of $60 costs a lot more money than many other entertainment products, Activision Blizzard CEO Bobby Kotick says that customers are getting a bargain. In an interview with the Wall Street Journal‘s, Kotick said, “I don’t think we have empirical evidence to support this, but the cost per hour is a lot lower than any form of entertainment. … In this difficult economy, you are getting a great value.” He noted that the Call of Duty franchise has earned more than $6 billion in revenue since it was originally developed.