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January 18, 2012 by · Leave a Comment 

The decision by Chinese cultural authorities to eliminate two-thirds of the country’s television entertainment programs in favor of “programs that promote traditional virtues and socialist core values” could turn out to be a boon for operators of advertising-supported video websites in the country, the Wall Street Journal indicated today (Wednesday). Many websites are offering content licensed from U.S. studios, including recent movies and TV shows such as Gossip Girl and Mad Men, the Journal said, pointing out that one video site, Tudou, gets 300 million visitors a month and has paid millions of dollars for some movie rights. “It’s a real business, a growing business, and it’s only going in one direction,” Dede Nickerson, head of production and strategic development for the China arm of Sony Pictures.