Thursday, August 11, 2022


January 5, 2012 by · 1 Comment 

What would NBC be without football? It closed out 2011 with its Sunday Night Football coverage of the contest between the Dallas Cowboys and the New York Giants attracting 27.62 million viewers. But, after football, that was just about all she wrote for the struggling peacock in primetime. Its highest-rated nonsports show during last week was Law & Order: SVU, which managed to draw 3.68 million viewers and come in at No. 41 on the Nielsen list. However, among the nightly news programs, NBC Nightly News with Brian Williams, which was preempted on Monday, averaged 8.7 million viewers during the week, more than twice as many as the network’s highest rated entertainent show. ABC World News with Diane Sawyer, which did not air on either Monday or Friday, averaged 7.96 million viewers; and finally, The CBS Evening News with Scott Pelley, which was also preempted on Monday, landed in third place with 6.16 million viewers. Although CBS, like all the other networks last week, aired mostly repeats, it ended up the week with a decent 5.1 rating and a 9 share — about flat with the comparable week a year ago. All the other networks showed significant declines from last year. NBC — thanks solely to football — came in second with a 3.8/9 versus a 5.0/9 in 2011. ABC placed third with a 2.8/5, down from a 3.2/6 a year ago. And Fox recorded the steepest decline, winding up with a 1.8/3 from a 3.0/5.

The top ten shows of the week according to Nielsen Research:
1. Sunday Night Football: Dallas Cowboys vs. New York Giants, NBC, 15.7/25; 2. Sunday Night Football Pre-Kickoff, NBC, 11.8/19; 3. 60 Minutes, CBS, 8.7/14; 4. Football Night in America Pt. 3, NBC, 8.1/13; 5. NCIS, CBS, 7.8/13; 6. Criminal Minds, CBS, 6.6/11; 7. Dick Clark’s Primetime New Year’s Rockin’ Eve With Ryan Seacrest, ABC, 6.3/13; 8. The Big Bang Theory, CBS, 6.1/10; 8. CSI: Crime Scene Investigation, CBS, 6.1/11; 10. NCIS: Los Angeles (Wednesday), CBS, 5.7/10.