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NETFLIX COULDN’T CARE LESS ABOUT LONGER RELEASE DELAYS

January 11, 2012 by · Leave a Comment 

Netflix appeared to shrug off the latest announcement from Warner Bros. Home Video that it will double the delay — to 56 days — between the time it releases its DVDs to retailers and the time it makes them available at wholesale prices to online renters and kiosk operators. Warner Bros. was not allowing those DVDs to be streamed anyway, and since Netflix is focusing on its streaming business and apparently attempting to phase out its DVD-by-mail business, the new delay would seem to have little impact on its overall strategy. But B. Riley & Co. analyst Eric Wold told Bloomberg News that while Netflix may seem unaffected by the move, for kiosk operators like Redbox and Blockbuster Express, where new releases dominate their rentals, “that kind of delay would really hurt them.” Both kiosk operators are expected to begin buying new releases at retail discounters like Wal-Mart and Best Buy and making them available on a next-day basis.