NBC TO STREAM EVERY OLYMPICS EVEN LIVE

NBC plans to stream every event at this year’s summer Olympics in London live on its NBCOlympics.com website — more than 3,500 hours. The decision is a departure from its past policy of presenting Olympics events on the web only after they have already aired on the network, which, in the case of many of the more popular events that air in primetime, often are recorded and broadcast hours after they occur. However, the network said that the videos of the live events will not be posted on the web so that viewers can access them later. Commented Washington Post TV columnist Lisa DeMoraes, “So if you don’t get up at 2 a.m. to watch, say, the women’s beach volleyball prelims, you’ll still have to wait until NBC airs it in prime time that night. The choice is now yours.”