Saturday, July 24, 2021

NBC WINS FIRST WEEK OF NEW SEASON

October 3, 2012 by · Leave a Comment 

Could NBC’s long ratings draught during the regular season finally be ending? The network that for years dominated the weekly Nielsen top ten, thanks primarily to its Thursday-night Must See TV lineup, was able to claim victory during season-premiere week last week among the advertiser-prized 18-to-49 age group, the first time it had done so since 2003. As usual, CBS drew the most total viewers but placed third with younger viewers, behind NBC and Fox. NBC’s Sunday Night Football retained the top position on the Nielsen list with 22.77 million viewers. But CBS’s NCIS also had an impressive season bow with 20.48 million viewers. Moreover, the series debut of CBS’s Vegas clambered to No. 6 on the list with 14.8 million viewers. Elementary, another new entry from the network, also landed in the top ten at No. 10 with 13.4 million viewers. Meanwhile, the evening newscasts produced the closest finish in recent memory. NBC Nightly News with Brian Williams retained the No. 1 spot with 7.43 million viewers, but ABC World News with Diane Sawyer was right on its heels with 7.39 million. And the CBS Evening News with Scott Pelley improved to 6.15 million viewers. For the week overall, CBS came out on top with an average 6.8 household rating and an 11 share. ABC placed second with a 5.4/9, followed closely by NBC with a 5.2/8. Fox trailed with a 4.2/7.