Wednesday, October 27, 2021

THE BOX OFFICE MAKES A COMEBACK — MAYBE

October 5, 2012 by · Leave a Comment 

If tracking surveys are to be believed, things are shaping up for another solid weekend at the box office. Taken 2, the sequel to the 2009 thriller that made Liam Neeson an action star, is expected to lead a strong contingent of new films and holdovers with about $40-45 million, according to the surveys. That would be quite a jump from the $24.7 million that the original took in — but that film opened with low expectations, cast off onto Super Bowl weekend, when the typical male audience for thrillers is focused on football, not movies. Its performance stunned studio executives and gave Neeson, who had previously appeared only in supporting roles, credibility as a film star. The movie, which had cost $30 million to produce, went on to amass $145 million domestically and $81.8 million overseas, for a worldwide total of $226.8 million. Tim Burton’s animated Frankenweenie is predicted to come in second with around $15-20 million as it vies with another monster-themed cartoon, Hotel Transylvania, which is expected to earn nearly the same amount. After performing strongly in limited release last week, the musical Pitch Perfect is expected to follow to the tune of $13-16 million.