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December 28, 2012 by · Leave a Comment 

As previously reported, Time Warner Cable seems determined to drop cable networks that don’t draw significant ratings when their annual contracts expire next week. But on Thursday it added a network that it presumably believes will draw ratings, the BBC World News channel. The channel, which became available to 15 million Comcast subscribers last year, adds another 10 million as a result of the TWC deal, including those in the key markets of New York and Los Angeles. A New York Times article about the addition of the BBC news service did not indicate whether TWC is paying a fee for it or whether the deal is for carriage only. Jim Egan, COO of BBC Global News, a commercial wing of the BBC that oversees the international cable news channel and its Internet sibling, said that he intends to position the channel in the U.S. as “a global news network which is both nonpartisan and nonsensational in approach.” The channel began broadcasting from studios at the BBC’s new Broadcasting House, where it has created what it describes as “one of the largest live newsrooms in the world.