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NBC UNIVERSAL LAUNCHES SPANISH-LANGUAGE TICKET SERVICE

February 25, 2013 by · Leave a Comment 

The NBCUniversal-owned Fandango online ticket-selling service, in partnership with the company’s Spanish-language network Telemundo, has launched a separate ticket service targeting Hispanics. The New York Times said that the Spanish-language Fandango Cine will highlight movies that are likely “to resonate with Hispanics.” It noted that Hispanics bought 286 million movie tickets in 2011, about a quarter of all movie tickets sold in the U.S.”We recognized from the data that there’s a unique audience in Hispanics in their affinity for moviegoing and mobile technology,” Paul Yanover, president of Fandango, told the Times. “That’s a pretty important audience segment we thought we could better service.”