Tuesday, August 3, 2021

ONLINE VIEWERS TUNING OUT VIDEOS DELAYED BY BUFFERING

February 14, 2013 by · Leave a Comment 

Conviva, a company that specializes in providing streaming technology, has produced a report suggesting that competitors who provide inferior services cause viewers to tune out. “In 2012, global premium content brands lost $2.16 billion of revenue due to poor quality video streams and are expected to miss out on an astounding $20 billion through 2017,” the report said. The company said that last year it watched how viewers reacted to video that was interrupted by “re-buffering”, slow startups, and low-quality resolution. Overall, it said, roughly 60 percent of all streams experienced quality degradation, resulting in viewers abandoning the videos. On the other hand, it observed, “Viewers with a buffer-free experience, short startup and higher definition watch 250 percent more” than those who have to put up with disruptions.