Saturday, December 3, 2022


March 31, 2013 by · Leave a Comment 

Seeming to vindicate Paramount’s decision to yank G.I. Joe: Retaliation from its June 2012 scheduled release in order to convert it to 3D, the movie opened with an estimated $41.2 million over the Easter weekend. With another $10.5 million added for screenings on Thursday and previews on Wednesday, the studio could boast an impressive domestic start of $51.7 million, slightly less than the $54.7 million that 2009’s G.I. Joe: The Rise of Cobra earned over its three-day opening. Only one other film has topped that figure over the Easter weekend — 2010’s Clash of the Titans, which opened with $61.2 million. The film’s gross was boosted significantly by the $3-4 surcharge theaters charge for 3D tickets. Nevertheless, while 83 percent of the theaters showing Retaliation did so in 3D, only about 45 percent of the gross came from 3D theaters. Overseas, the film collected another $80.3 million from 53 markets, making it the best international debut of the year. Another impressive Easter debut was recorded by Tyler Perry’s Temptation: Confessions of a Marriage Counselor, which took in about $22.3 million and extended Perry’s string of Easter-weekend hits. But while Temptation performed far better than predicted — most forecasters saw it coming in at around $15-20 million — another newcomer, The Host, opened well below predictions, with just $11 million, to debut in sixth place. Coming in second was the second weekend of DreamWorks Animation’s The Croods, which fell just 39 percent from its opening to $26.5 million. It now claims a domestic total of $88.6 million over 10 days.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo: 1. G.I. Joe: Retaliation, $41.20 million; 2. The Croods, $26.50 million; 3. Tyler Perry’s Temptation: Confessions of a Marriage Counselor, $22.30 million; 4. Olympus Has Fallen, $14.00 million; 5. Oz The Great and Powerful, $11.61 million; 6. The Host (2013), $11 million; 7. The Call, $4.80 million; 8. Admission, $3.25 million; 9. Spring Breakers, $2.76 million; 10. The Incredible Burt Wonderstone, $1.30 million.