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STUDY: CORD CUTTING ACCELERATES

June 24, 2013 by · Leave a Comment 

The number of people who now receive television only via rooftop antennas or rabbit ears has grown by nearly 6 million over the past year to 22.4 million according to a study by Gfk Media & Entertainment conducted for the National Association of Broadcasters. As reported by MediaPost.com, the figure represents 19.3 percent of U.S. TV homes. The study contradicts other estimates that say that 90 percent of U.S. TV homes subscribe to either cable, satellite, or telco services. It points out that many of the broadcast-only homes supplement their viewing with video services such as Netflix and Hulu Plus, each of which costs about $8 per month. David Tice, senior vice president of GfK Media & Entertainment, summed up: “Over-the-air households continue to grow, making up an increasingly sizable portion of television viewers.”