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July 17, 2013 by · Leave a Comment 

If you think the failures of The Lone Ranger, White House Down, Pacific Rim and After Earth were pretty striking over the past month, wait til you see the dive that Universal’s R.I.P.D. takes this coming weekend, box office analysts are saying. Today’s (Wednesday) Los Angeles Times quotes Joshua Lynn, president of the consumer polling firm Piedmont Media Research as saying that “R.I.P.D. is scoring the lowest out of any summer movie we’ve seen. … It’s easily shaping up to be the big summer bomb.” Lynn and other box-office trackers are predicting that the $135-million film may earn as little as $17 million in its debut. Not only does the film face a bevy of strong holdovers, but it will also have to compete against Summit’s Red 2, New Line’s The Conjuring, and DreamWorks Animation’s Turbo. Speaking of Turbo, analysts are also saying that it may face a difficult time as well, given the stream of animated family films that have already come out before it this season.