Tuesday, September 28, 2021

GO FIGURE: BOX OFFICE FALLS WHILE GRAVITY RISES

October 8, 2013 by · Leave a Comment 

With $55.8 million in ticket sales, Warner Bros.’ Gravity, starring George Clooney and Sandra Bullock, set an October record at the box office. Some analysts had optimistically predicted that the film had a chance of coming in ahead of any previous non-sequel live-action film, none of which had ever earned more than $40 million in October. In the end, however, it came away with more than any other movie ever released during the month, including the previous record-holder, Paranormal Activity 3, which collected $52.5 million in 2011. That film, it should be pointed out, did not have the benefit of 3D surcharges, while more than 90 percent of Gravity‘s sales were for the 3D version. Nevertheless, despite the strong showing of the No. 1 film, the box office overall was down 16 percent from the comparable weekend a year ago, when 20th Century Fox’s Taken opened with $49.5 million and Sony’s Hotel Transylvania went into its second weekend with $27.1 million. This weekend, the only other English-language film to open wide was Fox’s Runner Runner, which tanked domestically with $7.7 million. It should be noted, however, that, for the second time in a month, a Spanish-language film made a solid debut. Pantelion’s Pulling Strings opened in just 387 theaters with $2.5 million, or an average of $6,375 per theater, second on a per-theater basis only to Gravity.