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November 14, 2013 by · Leave a Comment 

Perhaps never before in Hollywood history has a producer gone to such great lengths to battle the MPAA ratings board over an R-rating. But Harvey Weinstein’s strategy has paid off. On Wednesday The Weinstein Company announced that the MPAA’s appeals board had overturned the R-rating meted out to Philomena, starring Judi Dench, for the use of the F-word twice in the film. It will instead receive a PG-13 rating. As part of its effort to have the harsher rating quashed, Harvey Weinstein produced two videos, each with a James Bond theme, one featuring Dench as her Bond character M, and the other, Philomena co-star (also producer and co-writer) Steve Coogan as Agent 002. Coogan also flew to Los Angeles to attend the appeals hearing. In addition, Weinstein appeared on CBS This Morning to argue for the PG-13 rating. In a statement on Wednesday, Weinstein said, “We know [the videos] went a long way into shedding light on the themes of the movie and the fact that the PG-13 rating was correct … We are glad the MPAA has a good sense of humor.”