Saturday, September 25, 2021

REPORT: YOUTUBE GREW EXPONENTIALLY IN 2013

December 12, 2013 by · Leave a Comment 

YouTube is expected to gross $5.6 billion this year, up 51 percent from 2012, Advertising Age reported on Wednesday, citing estimates by eMarketer. The Google-owned video site earlier this year crossed the billion-user mark, according to the trade publication, which cautioned: “Google doesn’t release YouTube’s revenue figures or break them out in public filings, so take eMarketer’s numbers for what they are, an estimate based on studies conducted by other research firms, investment banks, its own analysis and interviews with marketers.” Advertiser spending on the service, said AdAge, accounts for 20.5 percent of the $4.15 billion U.S. online video ad market.