Tuesday, September 28, 2021

SOAP OPERAS MAY BE MAKING A COMEBACK

January 17, 2014 by · Leave a Comment 

Network soap operas appeared to be making a resurgence last week. CBS’s The Young and the Restless drew its most viewers since the week ending Jan. 1, 2010, averaging 5.47 million viewers. Another CBS soap, The Bold and the Beautiful averaged 4.14 million viewers for the week, its largest audience since the week ending Feb. 28, 2008. Meanwhile, NBC reported that its daytime series Days of Our Lives pulled its best ratings in four years, averaging 2.9 million total viewers, up 11 percent from the same period a year ago. Ratings among women 18-49 are up 14 percent, it said.