Tuesday, September 28, 2021

THEATER OWNERS CALL FOR STUDIOS TO SHORTEN TRAILERS

January 28, 2014 by · Leave a Comment 

If you think theaters show too many long trailers, don’t blame the owners. They think so, too. The National Association of Theatre Owners (NATO) on Monday called for film distributors to limit the length of movie trailers to two minutes, saying that reducing their length would help “maximize the effectiveness and efficiency of the industry’s marketing efforts.” Currently they run from two-and-a-half to three minutes in length, and the usual set of trailers presented before a feature averages 15 to 20 minutes. In addition, NATO asked that the trailers be restricted to movies being released no more than 150 days prior to the actual premiere date of a film. NATO indicated that shortened movie trailers in theaters will give the distributors plenty of opportunity to feature even longer versions on DVDs, video-on-demand and other websites. But Michael Pachter, analyst with Wedbush Securities in Los Angeles, told Home Media magazine, “I’m not sure there is a lot of appetite to sit through [trailers] when you pay $5.99 for VOD, but I suppose [studios] can try,” Pachter said in an email.