Friday, September 17, 2021

EARLY LIVE OLYMPICS CABLE TELECASTS DID NOT HURT NBC’S RATINGS

April 24, 2014 by · Leave a Comment 

Showing live Internet or cable coverage of events taking place during the Winter Olympics did not cannibalize NBC’s tape-delayed broadcasts on the same day, the network observed on Wednesday. In fact, the network said, people who watched the live Olympics action were 43 percent more likely to watch NBC’s tape-delayed primetime shows. According to Alan Wurtzel, NBC’s chief researcher, about half of those who did tune in to the primetime telecasts had a computer, tablet or smartphone nearby that they used to get information about the contests they were watching. Surprisingly, most of them did not use those devices to send tweets, post messages on Facebook, or access other social network sites. “Before the Olympics I thought I’d say this was the first social media Olympics,” Wurtzel said. “The reality is, it’s not a game-changer yet.” He pointed out that only about 3 million people sent at least one Olympic-related message on Twitter during the 17 days of the Olympics, although the telecasts attracted an average of more than 21 million viewers each night.