Tuesday, August 3, 2021

IT’S SUMMER IN APRIL AT THE BOX OFFICE

April 2, 2014 by · Leave a Comment 

Getting a jump on 12 other sequels due to hit theaters over the next 20 weeks, Captain America: The Winter Soldier is due to charge into domestic theaters on Friday. Early predictions are that the movie will earn in excess of $85 million and may establish a precedent for starting the summer season off a month earlier than usual. “I think Disney was really smart picking this date for ‘Captain America’,” BoxOffice.com vice-president and senior analyst Phil Contrino told Reuters. “They avoid the summer competition and it should play strongly the whole month. I don’t think that there’s any doubt that you’ll see other studios doing the same thing going forward.” It is the earliest in memory that a summer tentpole movie has been slated for release. “I remember when Twister came out in the first week of May [in 1996]and that was considered revolutionary,” Fandango’s chief correspondent Dave Karger told TheWrap.com. “Now the summer movie is starting and there’s snow on the ground.” In fact, Captain America has already been out for nearly a week overseas, and has been performing well, not quite a winter soldier but almost. It opened as the second-biggest debut of the year in the U.K. with $10.04 million in ticket sales, more than twice what Captain America: The First Avenger earned when it opened in July 2011, smack dab in the middle of summer.