Tuesday, August 3, 2021

THE INTERNET OVERTAKES TV IN AD REVENUE

April 11, 2014 by · Leave a Comment 

In 2013 for the first time, advertisers spent more on the Internet than they did on television. Thanks to the growth of mobile broadband, online ad spending grew 17 percent during the year to $42.8 billion. For television, it was $40.1 billion. Driving the Internet ad growth, according to the Interactive Advertising Bureau (IAB), was the decision by social media sites such as Facebook and Twitter and search engines like Google to focus on improving their mobile presence. The result was that mobile ad revenue jumped to $7.1 billion from $3.4 billion in 2012. The IAB’s report was based on a survey conducted by PricewaterhouseCoopers (PwC). “The news that interactive has outperformed broadcast television should come as no surprise,” said Randall Rothenberg, IAB president and CEO. “It speaks to the power that digital screens have in reaching and engaging audiences.” Added PwC partner David Silverman, “Our survey confirms that we are fully in transition to the post-desktop era. … This is simply a reflection of the change in how and where consumers are viewing their information — on the go!”