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DESPITE RECOVERING ECONOMY, TV AD SALES ARE DOWN

July 25, 2014 by · Leave a Comment 

The broadcast and cable networks were surprised by weak upfront ad sales, the Los Angeles Times reported today (Friday), noting that ABC, CBS and Fox booked $600 million less this year than they did a year ago. The newspaper, citing estimates by network executives and analysts, said that the networks had expected an increase in ad sales, given the improving economy. Media Dynamics estimated that the broadcast and cable networks wrote up $18.1 billion in primetime commitments during the upfront market, down six percent from last year’s $19.3 billion. Only NBC among the major broadcast and cable networks failed to post a downturn in upfront sales. In fact, according to the survey, its haul increased by $750 million after burgeoning ratings lifted it out of the cellar. For cable it was only the second time in 11 years that growth during the upfront period was not recorded, Advertising Age reported, citing Cabletelevision Advertising Bureau.