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FRENCH NETWORK GRABS RECORD RATINGS FOR WORLD CUP BUT LOSES MONEY

July 25, 2014 by · Leave a Comment 

Calling attention once again to the high costs of television sports rights, the French network TF1 said that despite garnering solid ratings for its telecasts of the World Cup in June and July, it lost $40.35 million during its last quarter, mostly due to the World Cup costs. It paid $174.8 million for them, reselling a portion to cable channel BeIN Sports for $40.3 million. Analysts blamed not only the high cost of the World Cup rights but also the general economic environment in France and what it called "market fragmentation."