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LUCY A DIAMOND IN BOX OFFICE SKY

July 27, 2014 by · Leave a Comment 

Hercules may have been left feeling a bit like the Tin Man after being defeated by the brainy Lucy at the box office over the weekend. Luc Besson’s thriller starring Scarlett Johannsson as a woman who discovers supernatural powers locked in her brain opened with an estimated $44 million — around twice the amount that most analysts had predicted it would earn. Hercules, which stars Dwayne “The Rock” Johnson, also did much better than expected, winding up with $29 million and coming in ahead of Dawn of the Planet of the Apes, which slipped to third place with $16.4 million. Dawn had led the box office over the previous two weeks. TheWrap.com observed that Lucy set a record of sorts: “the highest opening ever for an R-rated action movie starring a female.” (It did not indicate how many movies comprise that category.) Moviegoers, however, gave it a C+ rating on CinemaScore, which does not bode well for its staying power. Universal’s horror flick The Purge: Anarchy came in at No. 4 with $9.9 million (down a whopping 67 percent from the previous week), boosting its domestic total to $51.3 million. Universal’s horror entry The Purge: Anarchy placed No. 4 with $9.9 million for a domestic total of $51.3 million. The animated family sequel Planes: Fire & Rescue rounded out the top five, falling 47 percent in its second weekend to $9.3 million.


The top ten films for the weekend, according to studio estimates compiled by Rentrak:

1. Lucy, $44 million; 2. Hercules, $29 million; 3. Dawn of the Planet of the Apes, $16.4 million); 4. Purge: Anarchy, $9.9 million; 5. Planes: Fire & Rescue, $9.3 million; 6. Sex Tape, $6 million; 7. Transformers: Age of Extinction,$4.6 million; 8. And So It Goes, $4.6 million; 9. Tammy, $3.4 million; 10. A Most Wanted Man, $2.7 million.