Monday, September 20, 2021

GUARDIANS IS HUGE OVERSEAS, TOO

August 4, 2014 by · Leave a Comment 

Guardians of the Galaxy got off to an impressive start at the international box office as well, earning $66.4 million and bringing its worldwide take to $160.4 million. Forbes magazine credited a skilled marketing campaign for the film’s outsized success. "From the get-go, their marketing campaign has been a textbook example of how to sell an unknown property to the masses," Forbes writer Scott Mendelson observed, adding, "This was a dynamite marketing campaign that should be taught in advertising schools." Also overseas, Michael Bay’s Transformers: Age of Extinction became only the seventh film to cross the $1-billion mark worldwide. The film has earned $241.2 million domestically and $763.8 million internationally.