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SHERLOCK BECOMES BBC’S BIGGEST SUCCESS STORY

August 28, 2014 by · Leave a Comment 

Following seven wins for Sherlock at Monday night’s Emmy Awards, its producer, the BBC, on Tuesday congratulated the winners, including stars Benedict Cumberbatch and Martin Freeman (actor and supporting actor awards respectively in the miniseries category), and noted that the program had become its biggest-selling export, licensed to 224 territories worldwide. Ben Stephenson, head of BBC drama, also noted that that Sherlock won more Emmys than any other program at the awards ceremony, despite the fact that it is produced "at a fraction of the cost of the American shows." The series is broadcast in the U.S. by PBS. "In the U.S. the assumption is you have to make 12 or 24 episodes," Stephenson told the Financial Times. "Sherlock has made nine episodes over the course of three years, yet it’s been such a big hit. Ultimately, it comes down to amazing creativity. Whatever its shape or size, creativity does drive commerciality."