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CHINESE COMPANY INVESTING $200 MILLION IN ROBINOV’S STARTUP

September 25, 2014 by · Leave a Comment 

Marking the largest investment yet by a Chinese company in an American film producer, China’s Fosun Group has agreed to invest about $200 million in Jeff Robinov’s startup, Studio 8, the Wall Street Journal reported today (Thursday). Movies produced by the former Warner Bros. film chief, will be distributed by Sony Pictures Entertainment, the Journal said. The newspaper pointed out the difficulty of developing a new slate of films with no library of past hits that could support sequels and no access to classic superhero characters. But Sony movie chief Amy Pascal pointed out that at Warner Bros., Robinov succeeded with several films based on original ideas, including Inception, Gravity and the Hangover. "I do have a very solid sense of what can work in the marketplace… and cut through some of the clutter," Robinov told the Journal. "The trick for us is to take movies that are commercial, but somehow feel different."