Friday, September 24, 2021

GUARDIANS RETURNS TO NO. 1 FOR A FOURTH WEEKEND

September 7, 2014 by · Leave a Comment 

Whew! The weekend box office didn’t turn out to be as disastrous as many analysts had expected. With the top 12 movies earning about $51.9 million, it was only the worst weekend since 2012. Some pundits had forecast that the box office would fall below the $50.3 million that it took in over the weekend of Sept. 5-7, 2008 — a figure that remains the lowest weekend total of the past decade. They did get one thing right, however: the three films that finished in first, second and third places over the previous two weekends did so again in the same order, with Guardians of the Galaxy on top with an estimated $10.3 million (bringing its domestic gross to $294 million), followed by Teenage Mutant Ninja Turtles with $6.5 million, and If I Stay with $5.4 million. Only one new film opened wide over the weekend, and it didn’t even make the top ten. The faith-based The Identical earned an awful $1.9 million, making it the biggest — perhaps the only — outright flop among the plethora of faith-based movies that have rolled out this year. (Box Office Mojo commented that even that $1.9 million figure may have been inflated by the distributor, Freestyle Releasing, which is apparently hoping for a 33 percent boost on Sundays when churchgoers turn out to see it.) And there’ll be no box of chocolates waiting for the movie executives who thought that re-releasing Forrest Gump in IMAX for its 20th anniversary would be a good idea. Even with inflated IMAX prices, the movie earned only $405,000 over the weekend on 337 IMAX screens — or just $1,200 per theater.

The top ten films for the weekend, according to studio estimates compiled by Rentrak:
1. Guardians of the Galaxy, $10.2 million; 2. Teenage Mutant Ninja Turtles, $6.5 million; 3. If I Stay, $5.7 million; 4. Let’s Be Cops, $5.4 million; 5. The November Man, $4.2 million; 6. As Above, So Below, $3.7 million; 7. When the Game Stands Tall, $3.7 million; 8. The Giver, $3.6 million; 9. The Hundred-Foot Journey, $3.2 million; 10. Lucy, $1.9 million.