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SONY SIGNS DEAL WITH VIACOM FOR INTERNET PROGRAMMING SERVICE

September 10, 2014 by · Leave a Comment 

Sony has landed rights to 22 Viacom cable-TV networks, including MTV, Nickelodeon, Comedy Central, Spike, CMT, BET, and TV Land, for its upcoming cloud-based TV service. Sony had previously said that it was negotiating with several "major programmers" for the service, but it appears that Viacom is the first to sign a deal. Its terms were not been disclosed. Other firms, included Apple and Google, have also attempted to launch a cloud-based service offering their users the content of cable and broadcast-network outlets, but without success. "Viacom always strives to create transformational opportunities that combine consumer value and technological innovation," Viacom CEO Philippe Dauman said in a statement. "Given our young, tech-savvy audiences, our networks are essential for any new distribution platform, and we’re excited to be among the many programmers that will help power Sony’s new service and advance a new era for television."