Thursday, December 1, 2022


November 11, 2014 by · Leave a Comment 

By this time last year, Fox had nearly sold out all its available commercial time for Super Bowl XLVIII, despite the price for a 30-second spot averaging $4 million. This year, according to Advertising Age, NBC which is carrying the game on Feb. 1, is struggling. "(Advertisers) are just not ready to make a commitment," Seth Winter, head of sports sales for the network, told the trade publication, which noted that the overall ad market is also struggling. Particularly worrisome, it seems, has been the reticence of automobile makers to commit. When NBC last aired the Super Bowl in 2012, about 24 spots were filled by automakers; this year the number has dropped to 12. Besides concerns about the overall economy, advertisers may be reticent to plunk down $4.5 million per 30-second commercial.