Wednesday, July 28, 2021

DID 3D SURCHARGES CUT DOWN SHREK?

May 26, 2010 by · Leave a Comment 

While rising premium pricing for 3D and big-screen presentations of Shrek Forever After had been expected to increase the weekend gross of the movie substantially, some analysts now maintain that it actually reduced it. On its website, New York magazine, noting that moviegoers eagerly paid a 3D surcharge to see Avatar “because it was something […]