Sunday, June 20, 2021

PRESIDENTIAL RACE BEGINS RUNNING DURING OLYMPICS

July 30, 2012 by · Leave a Comment 

In a contest less sporting, the Republican National Committee is paying a third more for primetime spots during the NBC Olympics telecasts than the Obama campaign, according to MediaPost. It is also buying far fewer ads — just three, versus the Obama campaign’s 15. The trade publication observed that although FCC rules require stations to […]

REPORT: GM DEMANDS NETWORKS CUT AD RATES

June 4, 2012 by · 1 Comment 

General Motors is getting tough with the major television networks. After deciding not to buy ads in next year’s Super Bowl telecast, the automaker is now demanding that each of the networks cut their advertising rates for the so-called upfront period when ad buyers make the bulk of their purchases, Advertising Age reported today (Monday). […]

PRICETAG FOR AN AD ON OPRAH’S FINALE: $1 MILLION

April 13, 2011 by · Leave a Comment 

Commercials airing during the final episode of The Oprah Winfrey Show, set to air on May 25, are being priced at $1 million, Mediapost.com reported today (Wednesday), noting that such a price for a regular TV show has not been seen since the finale of Everybody Loves Raymond in 2005. Such a rate is based […]