Sunday, June 20, 2021

FOOTBALL BEATS AMERICAN IDOL IN AD SALES

October 22, 2012 by · Leave a Comment 

For the first time since 2007, ads on Fox’s American Idol are not the most expensive on TV for media buyers. According to Advertising Age, that distinction now belongs to NBC’s Sunday Night Football. Setting aside ads for the Super Bowl, the summer Olympics, and the top awards show, all of which command premium pricing, […]

LOCAL TV STATIONS STAGE A COMEBACK

March 25, 2011 by · Leave a Comment 

Following one of their biggest financial downturns ever in 2009, local TV stations experienced a resurgence in ad sales in 2010, thanks in large part to political advertising and the return of auto dealers as big media spenders, according to Kantar Media. The researchers said that local TV stations saw revenue rise to $15.6 billion, […]