SUPER BOWL’S AUDIENCE PUNY VERSUS GANGNAM’S

While this year’s Super Bowl attracted 168 million viewers and set a record for the most-watched telecast in U.S. history, that figure pales in comparison with the 429 million views that PSY’s “Gangnam Style” video has counted, most within the last 6-7 weeks, BTIG analyst Richard Greenfield noted today (Thursday). The key takeaway is that […]

GOOD MORNING AMERICA SCORES ANOTHER RATINGS VICTORY

That ratings bump that NBC’s Today show experienced during the two weeks of the network’s coverage of the Olympic Games has certainly deflated rapidly. ABC’s Good Morning America expanded its lead over Today last week by over 520,000 viewers, according to Nielsen Research. It also led Today on all five days of the week. Today […]

2012 OLYMPICS: BIGGEST AUDIENCE IN U.S. TV HISTORY

NBC had good reason to thumb its nose at critics of its delayed broadcasts of the top contests of this year’s Olympic Games. The network, which going into the games had predicted that its audience would probably decline about 20 percent from the 2008 Beijing Olympics, actually saw it grow by 12 percent to 219.4 […]

WILL YOUTUBE GRAB AD DOLLARS AWAY FROM TV?

Google-owned YouTube could see revenue from advertising increase by 40 percent or more from a year ago, according to Capstone analyst Rory Maher. In an interview with AllThingsD.com columnist Peter Kafka, Maher observed that while YouTube has been attempting to persuade advertisers to move money budgeted for television to its site, which is increasingly offering […]

HOWARD STERN MAKING G-RATED DEBUT

He’s no caustic Simon Cowell — as everyone expected him to be. That’s the general conclusion of TV critics who have seen previews of Howard Stern’s appearances in opening episodes of America’s Got Talent. Indeed, some writers express surprise at the downright G-rated performance that Stern puts on as the newest member of the judging […]

IDOL COLLAPSE COULD AFFECT ALL NETS, ADVERTISERS

Falling ratings for Fox’s American Idol could have far-reaching reverberations throughout the broadcast and advertising industries, Advertising Age observed today (Monday). The trade publication pointed out that Idol can no longer claim to garner the highest ad rates of any regular telecast. It now shares that status with NBC’s Sunday Night Football. Moreover, if ratings […]

OSCAR ADVERTISERS SPENDING MORE ON ADS THAN NOMINEES DID

The two top advertisers on this year’s Oscars telecast, Hyundai and JC Penney, will each spend about $10.9 million on ads during the telecast — an amount that exceeds the entire ad spending for all but three of the nine nominated films before and after their release, according to a study by Kantar Media. Indeed, […]

SUPER BOWL ADS ONLINE GOING FOR SUPER PRICES

On a cost-per-thousand basis, the NFL is asking more than NBC for commercials that will run during its online live coverage of next month’s Super Bowl, MediaPost said on its website. According to the trade publication, the online pricetag will be $275,000 for each 30-second commerical, or $55 per thousand viewers. By contrast, NBC’s CPM […]

NICKELODEON GIVING FREE ADS TO SPONSORS

With Nielsen ratings indicating that Nickelodeon’s kids audience has fallen 15-20 percent in recent months, the Viacom-owned channel has wasted no time giving advertisers “make goods” for its failure to deliver guaranteed audience levels, MediaPost said on its website today (Monday). Moreover, the channel is providing advertisers on-air inventory in the third quarter, the most […]

A GOOD YEAR FOR HOOPS AFTER ALL?

Some analysts are speculating that the deal to end the NBA lockout, if approved by owners and players, will likely see a surge of interest in the sport and rub off on the NCAA Men’s Basketball Tournament in the spring. AdWeek reported today (Monday) that CBS and Turner Sports, which jointly carry the March Madness […]

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