BRITAIN’S TV REGULATOR RAPS CHANNEL FOR UNSUITABLE SEXY AD

Britain’s Channel 4 was taken to task by OFCOM, the country’s broadcast regulator, for airing a humorous, steamy ad immediately following a rape scene in the movie The Girl with the Dragon Tattoo last December. “The effect was to cut from the face of the screaming woman in the film’s rape scene to the face […]

TV AD BIZ REVVED UP IN 2012

Television again captured the lion’s share of spending on advertising from January to September 2012, according to Nielsen’s quarterly Global AdView Pulse report, released today (Wednesday). According to the report, TV advertising was up 4.3 percent worldwide during the period, up from 3.1 percent for the first half of the year. Television accounted for 61.8 […]

U.K. ADVERTISERS YANKED TV ADS DURING OLYMPICS

With Olympics coverage available without advertising on the BBC during the summer — and with the coverage capturing a sizable chunk of the U.K.’s television audience — advertisers appeared to yank their ads from the country’s commercial television outlets, a report by Britain’s Advertising Association and researcher WARC (World Advertising Research Center) would seem to […]

WHICH COST MORE — TIMES SQUARE BILLBOARDS OR SUPER BOWL ADS?

Following a report in Tuesday’s Wall Street Journal that billboards in New York’s Times Square can cost advertisers as much as $3.6 million a year, Advertising Age has chimed in by comparing those rates to those charged for a 30-second Super Bowl ad, largely thought to be the most expensive ad buys of all. AdAge […]

MOVIE STUDIOS CUTTING AD BUDGETS

Movie studios spent 12 percent less on advertising during the third quarter of this year than they did during the same period a year ago, according to Nielsen Research. Nielsen doesn’t break out the amount paid by advertisers in individual media categories, but many studios have conspicuously dropped ads from newspapers in many cities without […]

ADVERTISERS FINDING CAPTIVE AUDIENCE IN MOVIE THEATERS

Advertisers are learning that commercials shown in movie theaters are more effective than those shown on television. One reason, of course, is that there are no remotes with fast-forward buttons attached to theater seats. But another reason, according to a study commissioned by NCM Media Networks and reported today (Tuesday) by MediaPost, is that ads […]

GM STAYS IN THE GAME WITH MAJOR LEAGUE BASEBALL

Although it has had to compete against NBC’s Olympics coverage for ad dollars from affluent businesses that can afford to shell out the big bucks, Fox said on Thursday that it had sold out all its ad availabilities for next week’s MLB All-Star Game at an average of $550,000 for each 30-second commercial, slightly more […]

ADVERTISING BEGINS MODERATE RECOVERY FROM 2011

Driven in large measure by the growing attraction of TV sports programming, the advertising market recovered modestly in the first quarter from its disappointing showing during the same period a year ago. A new report from Kantar Media indicated today (Monday) that ad spending for all media totaled $32.9 billion during the quarter, up 2.6 […]

GM TO PUSH CADILLACS ON BET AWARDS

General Motors may have pulled out of the Super Bowl and Facebook, but it appears to be funneling the money it saved from those disengagements into more elaborate and focused sponsorships. Advertising Age reported today (Thursday), that GM’s Cadillac division plans to sponsor the BET Awards for the first time this summer. Often criticized in […]

MADAGASCAR 3 SHIFTING AD FUNDS TO DIGITAL

If the marketing plan for Madagascar 3: Europe’s Most Wanted is any indication, Hollywood’s studios may be moving past the traditional strategy of devoting most of their advertising budgets to Thursday-night television commercials and weekend newspaper ads. “We are migrating more and more of our budget to online and digital,” Anne Globe, chief marketing officer […]

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