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TOY SALES RIVAL TICKET SALES FOR PIRATES

February 2, 2011 by · Leave a Comment 

Forget what it earned at the box office. So far Disney’s Pirates of the Caribbean franchise has brought in $1.6 billion in merchandise sales, according to Jo Pascoe, director of toys at Disney Consumer Products. Speaking at a preview of the upcoming American International Toy Fair, Pascoe said, “Disney’s Pirates of the Caribbean is the […]