BROADCAST NETWORKS THREATENED BY CABLE, WEB

As the 2012-13 television season winds down, it is becoming apparent to many analysts that the broadcast networks are facing their gravest challenges ever. Writing today (Tuesday) in Advertising Age, Horizon Media analyst Brad Adgate observed that for the first time during a regular season, two cable TV series, History Channel’s The Bible and AMC’s […]

THAILAND’S PBS MAY FACE CRIMINAL CHARGES AFTER AIRING MONARCHY DEBATE

Thailand’s Public Broadcasting Service is seeking the aid of outside lawyers to defend itself against possible charges that a series of recent talk shows in which the role of the monarchy was debated violated the country’s lèse majesté law. In Thailand, criticism of the king can be punished by up to 20 years in prison. Twenty […]

CAMPAIGNS POURING AD DOLLARS INTO CABLE

Following last week’s presidential debate, both the Obama and Romney campaigns have stepped up their cable-TV ad spending, the New York Post reported today (Friday) — the Romney campaign presumably to solidify reported gains among undecided voters made by their candidate and the Obama campaign to offset perceived losses among the undecideds. The newspaper observed […]

MARK CUBAN OFFERS ADVICE TO NETWORK EXECS ON AD-SKIPPER

At the Produced By Conference over the weekend, Mark Cuban, who made a fortune in online video well before there was much of a market for online video, suggested that some prominent video sites today attempt to deceive advertisers with rubbish statistics. He pointed out that his own Shark Tank, his relatively low-rated reality show […]

REPORT: THE INTERNET POSES NO CHALLENGE TO TV — YET

The notion that the Internet is drawing viewers away from traditional TV is more myth than reality, the president of TVB, the broadcast industry marketing trade group, suggested on Tuesday. Speaking at the SNL Kagan TV and Radio Finance Summit in New York, Steve Lanzano unveiled his group’s latest study indicating that Internet video amounts […]

ADVERTISERS NOW SPENDING AS MUCH ON CABLE AS ON BROADCAST TV

For the first time, advertisers are spending virtually as much on cable-TV programming as they are on broadcast TV, according to a report by Nielsen Research. The latest “Advertising & Audiences Report” from Nielsen observed that spending on cable TV has risen 42 percent from 2007, with ad purchases on Spanish-language cable and network TV […]

SURVEY: YOUNG PEOPLE WATCHING TV LESS

In a study that could affect the rates that broadcast and cable outlets can charge advertisers, Nielsen Media Research has concluded that the number of hours young people watch television declined significantly in 2011. As reported by the New York Times, the drop was particularly dramatic among 12-17 year olds, who watched an average of […]

BROADCAST NETS DOWN, CABLE UP IN 2011

The major broadcast networks continued to see an erosion of their audiences in 2011, while cable networks saw theirs expand, according to TVbytheNumbers.com. The website said on Thursday that while ABC, CBS, Fox, and NBC saw their total household audience decline 3 percent this year, the audience for ad-support cable as a whole was up […]

STUDY: BROADCASTERS AIDED BY DVR; CABLERS, NOT SO MUCH

The DVR has slowed, if not halted, the exodus of viewers from broadcast TV to cable, a study by Nomura Securities analyst Michael Nathanson would seem to indicate. The study, covering DVR viewing over the past four years, found that viewers use their DVRs to watch broadcast TV shows via the devices about half the […]

FIRST TWO WEEKS OF SEASON A NET LOSS FOR NBA

The NBA on Monday canceled the first two weeks of the 2011-12 basketball season due to begin on Nov. 1, amid signs that additional weeks, if not the season itself, will likely be canceled unless some magical formula can be found to break the current stalemate between the team owners and the players. For the […]

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