FEATURED BEVERAGE FIRMS SEEK PRODUCT REPLACEMENT IN FLIGHT

Anheuser-Busch and the distributor of Stolichnaya vodka are reportedly unhappy about the use of their products in Paramount’s new hit film Flight, which shows Denzel Washington drinking Budweiser and Stoly. Ordinarily they might even have been expected to pay a product-placement fee to have them included in the movie. But the character played by Washington […]

BRITISH WORLD CUP COMMENTATOR FIRED

Britain’s ITV has fired one of its World Cup commentators after it was discovered that he had passed scores of tickets to a third party, some of which ended up in the hands of participants in an “ambush” marketing stunt. In a statement, the broadcaster said that its investigation had “revealed that a substantial number […]