Saturday, July 24, 2021

AD BUYERS DUMPING LOCAL TV, SWITCHING TO CABLE

June 28, 2010 by · Leave a Comment 

Several companies that operate in regional markets are pulling their commercials off local television stations and switching them to national cable outlets instead, even though their ads often wind up being carried in parts of the country where the companies don’t operate, Advertising Age reported today (Monday). The trade publication cited the fast-food outlets Dairy […]

MORE PEOPLE WATCHING VIDEO ON PC’S — IN PRIMETIME

June 9, 2010 by · Leave a Comment 

While the conventional wisdom until now has been that the use of personal computers poses little threat to conventional TV because people are able to use them and watch TV simultaneously — and do — new studies now indicate that more and more people are watching video online during the primetime period — something that […]

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