GM TO PUSH CADILLACS ON BET AWARDS
June 14, 2012 by admin · Leave a Comment
General Motors may have pulled out of the Super Bowl and Facebook, but it appears to be funneling the money it saved from those disengagements into more elaborate and focused sponsorships. Advertising Age reported today (Thursday), that GM’s Cadillac division plans to sponsor the BET Awards for the first time this summer. Often criticized in […]
