Saturday, July 24, 2021

CBS NEWS: “WE INVENTED ORIGINAL REPORTING”

August 12, 2011 by · 1 Comment 

It’s almost enough to raise the ghosts of David Brinkley and Peter Jennings from their graves — a new 30-second promo airing on CBS that ends with an announcer remarking, “It’s not like we invented original reporting on television. Oh, wait: yes, we did.” It’s part of a campaign on behalf of the news division […]

CBS, FOX SHARE RATINGS HONORS

July 20, 2011 by · Leave a Comment 

CBS didn’t have to do much more than air reruns and Big Brother to capture the most viewers last week, although Fox won the week among viewers 18-49, thanks largely to its coverage of Major League Baseball’s All-Star Game. NBC also remained a strong contender with its summertime hit America’s Got Talent, which captured three […]