Monday, July 26, 2021

CBS NEWS: “WE INVENTED ORIGINAL REPORTING”

August 12, 2011 by · 1 Comment 

It’s almost enough to raise the ghosts of David Brinkley and Peter Jennings from their graves — a new 30-second promo airing on CBS that ends with an announcer remarking, “It’s not like we invented original reporting on television. Oh, wait: yes, we did.” It’s part of a campaign on behalf of the news division […]