COURT DEALS BLOW TO CBS’S ELECTRONIC BILLBOARDS

Unlike its principal competitors, CBS Corp. has pretty much all of its business in broadcasting. Sure, it has its Showtime and cable sports channels, and it releases an occasional low-budget movie. But mostly it is limited to broadcasting. A significant exception is its billboard business, CBS Outdoor, which it has been attempting to fuse with […]

CBS WILL CONSIDER SELLING BILLBOARD UNIT — FOR $6 BILLION

Following a Wall Street Journal report on Monday that CBS would be willing to consider the sale of its billboard company, CBS Outdoor, if it received an offer of around $6 billion for it, a group of bankers has reportedly approached the media company and offered to find such a buyer. Bloomberg News, citing an […]

U.K. NETWORK BUYING UP ALL DIGITAL BILLBOARDS IN LONDON SUBWAYS

In a first-of-its-kind deal, the British television network Channel 4 will become the exclusive advertiser on all 1,460 digital signs in the London subway system on New Year’s Eve. The ads, appearing on the CBS Outdoor screens, will be changed at regular intervals, and will feature the stars of game and comedy shows celebrating the […]