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STUDY SAYS IPAD OWNERS USE THEM TO “UNTETHER” TV

October 10, 2011 by · Leave a Comment 

Consumers are increasingly using the iPad principally to ‘untether” television, according to an ABC survey reported by MediaPost.com. ABC, with its ABC Player app, was the first television network to offer full-length, ad-supported episodes of its shows on the iPad. Summarizing the results of the survey, MediaPost remarked, “The micro-mobility iPad trend is simply a […]