GM STAYS IN THE GAME WITH MAJOR LEAGUE BASEBALL

Although it has had to compete against NBC’s Olympics coverage for ad dollars from affluent businesses that can afford to shell out the big bucks, Fox said on Thursday that it had sold out all its ad availabilities for next week’s MLB All-Star Game at an average of $550,000 for each 30-second commercial, slightly more […]

ADS FOR POST-SEASON BASEBALL ALMOST SOLD OUT

Demonstrating again how eager advertisers are to purchase time on DVR-proof sports telecasts, published trade reports said today that Fox has already sold out 90 percent of the commercial availabilities for post-season baseball. The league championship series, the reports said, is fetching $225,000 for each 30-second spot; the World Series, twice that amount. As usual, […]