Thursday, June 17, 2021

PEPSI OUTBIDS COKE TO BECOME X FACTOR SPONSOR

January 4, 2011 by · Leave a Comment 

Ending a bidding war between America’s two largest soft-drink companies that, according to some uncorroborated accounts, reached nearly $100 million, Pepsi-Cola has won the right to become the official soft-drank sponsor of Simon Cowell’s upcoming The X Factor. Exact terms of the deal were not disclosed, but in general, the network said, it calls for […]