LEBRON TURNS UP RATINGS HEAT

Despite an avalanche of criticism of his decision to ditch the Cleveland Cavaliers for the Miami Heat, LeBron James demonstrated on Tuesday that he still can draw a crowd. In fact, Tuesday night’s Miami Heat-Boston Celtics game turned out to be the most-watched regular season game in cable-TV history, attracting 7.4 million viewers and breaking […]

GUESS WHICH IS THE TOP-RATED TV SHOW IN NEW YORK

The No. 1 show last week in New York City, the nation’s largest TV market, was not carried by any of the Big 4 television networks. It was the season premiere of MTV’s Jersey Shore. It was also the top-rated regular series for the month of July in the New York market, outranked only by […]

ESPN MAKES ANOTHER CONTROVERSIAL LEBRON DECISION

ESPN was under fire Thursday after it pulled an article from its website by its Arash Markazi titled “A Kid in King James’ Court,” which described in less-than-flattering terms, a night out in Las Vegas by basketball superstar LeBron James. Rob King, head of digital media for ESPN, later issued a statement saying that the […]

MEDIA IN FULL COURT PRESS ON LEBRON

In what USA Today described as “one of the most hyped decisions in recent NBA history,” LeBron James appeared on a one-hour ESPN special called “The Decision” to announce that he is quitting the Cleveland Cavaliers and joining the Miami Heat. In an hour that could be summed up as, “It’s not how you play […]

LEBRON SELLS ADS FOR HIS ANNOUNCEMENT

In what is likely an unprecedented set-up for the broadcast of a news event, ESPN said Tuesday that its exclusive coverage of LeBron James’s announcment of his NBA plans will be sponsored. The Disney-owned channel disclosed that it had been contacted by James’s representatives who asked if they could sell ads during a one-hour special, […]